XDXY eMarketing Tips

<<<<<<<<<<<<<<<< Taking Advantage of Web 2.0 >>>>>>>>>>>>>>>>

It’s All About the Salesperson: Taking Advantage of Web 2.0

Wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales arena? This paper reveals what it is and how it can help the quota carrying sales rep sell more, faster.

It uncovers how salespeople can take advantage of Web 2.0/Sales 2.0 technology to:

* Easily interact with customer information and uncover business insight that was not readily available before
* Tap into the collective knowledge and experience of the broader sales community and enable sales reps to accomplish far more than what they could individually and close more business
* Get the most relevant sales information when and where they need it - regardless if it’s enterprise, personal, or public data.

Register for this paper and learn how Web 2.0/Sales 2.0 can help you boost sales productivity, shorten sales cycles and increase sales.

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<<<<<<<<<< The Top 10 Online Brand Protection Strategies for 2010 >>>>>>>>>>

“The Top 10 Online Brand Protection Strategies for 2010″

Do you have the right online brand protection strategy in place for 2010?

One thing you can count on in 2010: fraudsters will continue to hijack leading brands for their own profit. From siphoning web traffic and selling counterfeit goods to launching paid search scams, brand abuse will continue to escalate in 2010. Now is the time to get started—and get proactive—developing a solid online brand protection strategy that will preserve your reputation, marketing investments, and most importantly, customer trust.

Download this brief, easy-to-read guide to the Top 10 Online Brand Protection Strategies for 2010, and learn how you can further strengthen the brand equity and customer loyalty you’ve worked so hard to build.

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<<< Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy >>>

“Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy”

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.

As the Web continues to become a more dynamic and vital part of every corporation, today’s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This guide shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

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<<<<<<<<<< Online Risks in Pharmaceutical Market >>>>>>>>>>

“Brandjacking Index: Online Risks in Pharmaceutical Market”

Read this report which measures how pervasive brand-based attacks are in the pharmaceutical market.

In this edition of the Brandjacking Index®, they return their focus to the online pharmaceuticals marketplace. They found plenty of exploits as con artists who hijack well-known brands for their own profit continue to thrive selling suspicious drugs. They also saw increasing evidence of worsening supply chain abuses, whereby illicit Business-to-Business (B2B) sellers of pills and active pharmaceutical ingredients continue to operate with impunity. Phishing attacks are at record levels, while the number of attacks per individual organization is at an all-time high.

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<<<<<<<<<<<<<<<< How Microblogging Can Help or Hurt Your Company >>>>>>>>>>>>>>>>

“Twitter Means Business – How Microblogging Can Help or Hurt Your Company”

In this ebook excerpt, learn what Twitter is, how your company can benefit from using it and what you can expect from the rest of the book.

Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.

Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it.

For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business. This is an excerpt from the book “Twitter Means Business”.

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<<<<<<<<<<<<<<<< The Complete Guide to Twitter >>>>>>>>>>>>>>>>

“Twitter: Best Practices and Tips”
If you’ve felt like tweeting for quite some time now, but didn’t know where to start, this guide is for you.

Even though half the universe is on Twitter these days, beginning out of nothing isn’t always that evident. If you really want your Twitter to fly high, it doesn’t end with just creating an account. Especially with this many people on Twitter, it’s important to know the tools you’re working with, and the dazzling reach of this innovating technology. In over forty pages this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, to Tweet from your desktop, cool Twitter bots and which people to follow.

Download The Complete Guide to Twitter now. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.

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<<<<<<<<<< Social Media Marketing: 12 Essential Tips for Success >>>>>>>>>>

Learn how to effectively engage customer communities with a new, social marketing mix.

With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you’ll learn:

Why social media is here to stay, and what to do about it
How to monitor market conversations in your own market
How to prepare and launch social marketing initiatives
How to integrate social media with traditional marketing programs
Important opportunities to leverage and pitfalls to avoid

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<<<<<<<<<< The Benefits of Microblogging in the Enterprise >>>>>>>>>>

Over the past year we’ve seen the dramatic expansion of the use of consumer-based microblogging solutions among both individuals and businesses (for external branding purposes).

While Twitter, for instance, is a widely popular microblogging platform, it is not ideal for most business applications. That’s why a microblogging solution designed specifically for the enterprise, particularly one that interfaces with your organization’s existing platform, can be so powerful.

Internal microblogging within the enterprise has become an increasingly effective and prevalent tool that organizations can use to promote faster problem solving, bridge silos, reduce email clutter and increase productivity. Indeed, with Gartner predicting that 80% of social software platforms will include enterprise microblogging as a standard feature by 2011, there should be little doubt about the future durability of this important enterprise tool.

This NewsGator white paper will provide you with valuable information and insight into microblogging in the enterprise, including:

Why microblogging?
Enterprise microblogging use cases
Why do enterprises need an internal microblogging platform?
Microblogging functions/features to consider
Microblogging in NewsGator Social Sites

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<<<<<<<<<< Moving Your Business Forward With Google Software >>>>>>>>>>

“Moving Your Business Forward With Google Software”

Google might always be synonymous with search, but Google also has the tools to help your organization with messaging, productivity, marketing, and more, and you won’t have to install a thing.

Register for this Internet.com eBook to see how Google can use the cloud to help your end users maintain their productivity while reducing the cost and complexity for IT.

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<<<<<<<<<< The Google Story - Free Book Summary >>>>>>>>>>

“The Google Story - Free Book Summary”

Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the industry.

In this summary you will learn:

* Why Sergey Brin and Larry Page started Google
* How they kept control of it despite pressure from their investors and financial backers
* How the acrimony between Microsoft and Google originated
* What Google plans for the future

Why you should read The Google Story
You probably use Google when you are looking for something on the Web. But do you know who founded the company and why it is unique? Here’s the inside scoop. Authors David Vise and Mark Malseed tell the story of Google founders Larry Page and Sergey Brin in fast-moving, energetic prose, from start-up to triumph. The authors spend little time considering any of the possible negative aspects associated with Google, but most readers will find that it hardly matters because their book is downright fun, and it ends with a useful set of Google search tips. getAbstract says you will learn so much about the founders, the company’s management and its wonderfully exotic culture that you will not notice the absence of critical distance.

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