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Which better? Email Marketing v.s. Social Media Marketing

December 28th, 2009 by XDXY eMarketing

I read a article ‘Users Still Sharing by E-Mail’ at eMarketer. Very interesting point, I know Email Marketing is very important for Online Marketing, But It’s really beyond my expectation is that people still prefer using Email to share rather than Social Media.

“E-mail is still the king of online sharing”, “E-mail links get highest conversion, engagement rates…”

The analysis result indicate that “86% of sharing activity related to social programs run on StrongMail’s platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted. ” And Email (including Embedded badges & personal link) have the highest conversion rate!

conversion_rate

And base on the result, Twitter had the highest click-through rate, and Email links were least likely to be clicked.

page_view

But looking at engagement, Email shares led to the most page views per click, at 2.95. Users clicking through from Twitter only visited an average of 1.66 pages each.

Take-away:

- Email Marketing still the most effective method of doing Online Marketing.
- Embed Badges and Links in your email signature.
- Social Media Marketing still can help you to drive more traffic from awareness stand of point.

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  1. January 14th, 2010 at 05:52 | #1

    its really a tough question ,Which better? Email Marketing v.s. Social Media Marketing,well i can’t explain.

  2. August 8th, 2010 at 20:53 | #2

    Hi my friend, based in my opinion both are effective as long as you’ve done it correctly you can read this article I’ve found where in you can integrate your email marketing strategy to your social media.

    http://www.jeffbullas.com/2010/08/03/how-email-marketing-can-boost-your-social-media-presence/

    Thanks,
    Michelle

  3. August 24th, 2010 at 14:21 | #3

    For me both can be really effective as a way of marketing a product and services but I think it’s more hard when it comes to email marketing compare to social media marketing because with the issue of traffic that social media sites derive wherein there’s a lot of chances that a product and service will be seen by a lot of people who are everyday online on those various social media sites and in fact the marketing process on the social media sites are mostly viral so it’s just so easy for a advertisement to be seen by most people.

  4. November 23rd, 2011 at 19:16 | #4

    @social media marketing
    Which is better Apples or Thursday? Comparing which is better out of (social) mail and Social media (non-email based social media that is) needs contecxt to be meaningful. Which is better for sending out your white paper to current clients who will use it, in order to increase their engagement? Well iwould say probably email. Which is better for spreading the viral video you have created to add to brand awareness? I would guess social media. Why are we comparing them without this context? Itis as sensible as apples vs thursday.

  1. December 28th, 2009 at 20:36 | #1