Tips to promote your Brand by Online Ad Marketing
For today’s chapter of <<Promote Your Brand by Online Marketing>> series, I would like to talk about the most basic but interesting topic: Tips to promote your Brand by Online Ad Marketing.
I bet everyone knows about online advertisement, half of you may already published your own online banners over the Internet to drive traffic. I just like to share some points which may help to enhance Online Ad Marketing performance & also promote brand.
1. Make your Online Ad Banner Attractive. Our goal to publish Advertisement is to promote product and brand unless target audience noticed this Ad and click through to check the details. Makes your banner attractive could help to drive more attention and improve Click Through Rate.
2. Call to Action on Banner. You do expect visitor notice your Ad and click it, do you? Put a Strong Call to Action button over the banner and give a reason to your visitor, will definitely help to increase CTR.
3. Keep Ad personalize. Some Ad publishers embed codes behind flash Ad banner to show personal greeting message base on IP address and cookie. Per my experience on that, most of them obtained tremendous successful CTR.
4. Being relevant between Online Ad and Landing Page. Keep landing page consistent with Banner is very important. Think about when visitor being attracted by Banner which showing ‘Email Marketing eBook’ with call to action button as ‘Free download’, He clicked it, and being lead to ‘Application sale page’ instead of register-to-get-free-book page. What do you think the conversion will be? will it be high? definitely NO. Click to check the Ad Banner showing on this blog to see if the landing page are consistent. I really expect they are.
5. Keep online Ad series consistent. When designer creating banners in different format and different size. Remind them to keep those consistent, help visitor to differentiate your Ad easily. It’s YOU, instead of other companies. IBM is very good at it.
6. Interaction Online Ad (Data capture). Some of Ad publishers aim to drive traffic to their website and encourage visitor to register, have you ever considered to show registration form on your Online Banner? what I can tell the Data Capture on flash Ad banner really works!
Good luck on your Online Ad Marketing!
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<<Promote Your Brand by Online Marketing>> series
- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign
