XDXY eMarketing Tips

As the second topic of <<Promote Your Brand by Online Marketing>> series. I would like to share some Tips to promote your Brand by Database Marketing today.

Database Marketing is foundation of Online Marketing, across all Marketing tactics. Promote brand means deliver the right message to the right person. Who is your target audience? Who is the one need to know your brand? Dig them out from your database.

Below steps and tips for your reference:

1. Build Database.Build up your own customer database, you can collect data from your website registration, your social media friends, your twitter’s followers, and those who already brought your product. Catch their information as much as you could.

2. Key Information. Contact, Company, Transaction. Those 3 are key information you need to include in your database. Contact and Company are critical fields for customer touch. And transaction information are good for you to analyse customers’ behaviour.

3. Segmentation. You don’t want waste your marketing dollar at wrong market. Segment your database, deliver different messages to different group, aka, you can not tell the same story to teenagers’ group and their parents’ group.

4. Propensity to Buy Model. Since you have transaction log in your database, you can build up your own propensity to buy model. Leverage score card, you can easily find out who has the most potential to buy your product.

5. Keep Data Updated. It cost much more to gain a new contact as it retain an existing one. Update your data regularly, you don’t want your mail goes nowhere but just lay on client mail box. Keep your database clean to make sure the message can be delivered to the right target.

Use your databaes wisely, good luck!

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<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Database Marketing, Online Marketing Database Marketing, Promote Brand