Webinar is new stuff compares to previous topics over my <<Promote Your Brand by Online Marketing>> series. Not like Email Marketing, Database Marketing, Online Ad Marketing, Webinar is getting popular and widely used in the recent couple years. Just like on grand marketing event, Webinar is playing important role in the new Internet-virtual-world. Since it’s very cost efficiency, more and more marketers increased investment on it.
1. Get appropriate webinar tool/platform. I recommend 2 tools for your reference. Webex, very easy to organize, help you to host fast and stable webinar. GoToWebinar, sub-product of GoToMeeting, never used it before, you can try free trial for both of them by checking on their website.
2. Customize your webinar. Most of the Online Meeting and Webinar platforms provide the feature of customization. It’s great opportunity to promote brand, upload companies logo, highlight keywords and slogan of current campaign, it do will help to emphasize the message you want to deliver to attendees.
3. Co-branding with Big Brand. Internet is a equitable world. It’s more easy to get chance to place your logo just next to big brand which hardly happened in real world. Makes your webinar topic unique and interesting, send invitation to big companies to offer free speaker and promote opportunities. You will have highly chance to co-branding with them.
4. Play advertisement video in the waiting period. Most of you may already aware that neither webinar nor online meeting will start on time sharply. Cleverly use the minutes before webinar kickoff to play brand ad video will help to get perfect impression.
5. Survey during the break session. Post a survey during the break session with insentive program will not only help you to understand attendees, but also a great chance to win more subscriptions.
6. Post-Webinar letters. Post webinar letter not just equals to Thank You letter, but more then that. Offer some valuable whitepapers to win them as subscriber, send them email regularly with either newsletter or discount promotion. Believe me, you will fall in love with the profit you can get from it.
<<Promote Your Brand by Online Marketing>> series
- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign