6 Tips to attract prospect to register Webinar
Due to the global economic recession. Marketer started to focus on the more cost-efficiency Webinar instead of traditional seminar. I was blogged one topic of ‘Tips of host a Webinar‘ months ago. And today I would like to share some ideas about how to attract your prospect and customer to register your Webinar.
1. Promotion your Webinar by all methods: Email Marketing, Online Ad/Test Link, SEM, Social Network, Community…
2. Make sure your Webinar registration page consistent with your promotion. Your prospect may interesting in topic of ‘Email Marketing’, and when he receives a email from you to invite him to register a Email Marketing related Webinar, he would like to click the call to action button to register, but if the registration page is showing other topic, he may drop off in a second.
3. Make the webinar topic clear on promotion. I noticed that some of webinar advertisement even not mentioned on the promotion, what do you expect your prospect to do? click the Ad to find out the topic?
4. Brief benefits your prospect will get to attend webinar. highlight the benefits to your prospect on promotion, tell them what they will get after register and attend this webinar. As I always said, Give them a reason to do so!
5. Promote your webinar to specific target audience. For the topic of ‘Email Marketing’ Webinar, you don’t need to put your Ad in the front page of Yahoo! segment by age rage, area, keywords over facebook maybe a wise choice.
6. Keep your webinar registration form as simple as possible. people would not like to provide personal information. put a webinar post-survey with some incentive offer will help you to get more information from your client.
Hope above 6 simple tips could help you to drive more webinar registration from your prospect.
