Which better? Email Marketing v.s. Social Media Marketing
I read a article ‘Users Still Sharing by E-Mail’ at eMarketer. Very interesting point, I know Email Marketing is very important for Online Marketing, But It’s really beyond my expectation is that people still prefer using Email to share rather than Social Media.
“E-mail is still the king of online sharing”, “E-mail links get highest conversion, engagement rates…”
The analysis result indicate that “86% of sharing activity related to social programs run on StrongMail’s platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted. ” And Email (including Embedded badges & personal link) have the highest conversion rate!
And base on the result, Twitter had the highest click-through rate, and Email links were least likely to be clicked.
But looking at engagement, Email shares led to the most page views per click, at 2.95. Users clicking through from Twitter only visited an average of 1.66 pages each.
Take-away:
- Email Marketing still the most effective method of doing Online Marketing.
- Embed Badges and Links in your email signature.
- Social Media Marketing still can help you to drive more traffic from awareness stand of point.
