XDXY eMarketing Tips

As the second topic of <<Promote Your Brand by Online Marketing>> series. I would like to share some Tips to promote your Brand by Database Marketing today.

Database Marketing is foundation of Online Marketing, across all Marketing tactics. Promote brand means deliver the right message to the right person. Who is your target audience? Who is the one need to know your brand? Dig them out from your database.

Below steps and tips for your reference:

1. Build Database.Build up your own customer database, you can collect data from your website registration, your social media friends, your twitter’s followers, and those who already brought your product. Catch their information as much as you could.

2. Key Information. Contact, Company, Transaction. Those 3 are key information you need to include in your database. Contact and Company are critical fields for customer touch. And transaction information are good for you to analyse customers’ behaviour.

3. Segmentation. You don’t want waste your marketing dollar at wrong market. Segment your database, deliver different messages to different group, aka, you can not tell the same story to teenagers’ group and their parents’ group.

4. Propensity to Buy Model. Since you have transaction log in your database, you can build up your own propensity to buy model. Leverage score card, you can easily find out who has the most potential to buy your product.

5. Keep Data Updated. It cost much more to gain a new contact as it retain an existing one. Update your data regularly, you don’t want your mail goes nowhere but just lay on client mail box. Keep your database clean to make sure the message can be delivered to the right target.

Use your databaes wisely, good luck!

——————————————————

<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Database Marketing, Online Marketing Database Marketing, Promote Brand

I start to kick off my ‘Promote Your Brand by Online Marketing’ series from today.  Today’s Topic: Tips  to promote your Brand by Email Marketing

Before all the Tips sharing, I assume your company already builds website, which is the essential part when you want to promote your brand by Online Marketing.

Promote your Brand by Email Marketing you need to consider below steps and tips:

1. Email Marketing Tool. Select suitable email marketing tool is foundation of leading your Email Marketing success. Good tools are prerequisite to the successful execution of a job. There are many Email Marketing Service Providers in the Market, try to sign up some of them and select the one best suit for your business. If you have no idea about those tools, I introduced 2 Email Marketing Tools for your reference:  AWeber & iContact. One Important for Branding: Please select the one which can design or import your own Email Template.

2. Put Email Subscription Box on you website. Promote your Email subscription box on your website, home page, product page, promotion page and everywhere. Give a chance to your web visitor aka potential customer to know your updated information by subscribing your Email Newsletter.

3. Build & maintain your own email list. Most of the Email Marketing Service Provide Database Management functions in their Email Marketing Tool. Please leverage this function to build your own email subscription list. Never SPAM, Only send to those people who subscribed to your list, and keeps your list clean.

4. Design your own Email Template. If you want to promote brand via Email Marketing, Create your own Email template to align your Website’s layout is a wise choice. Highlight your Company’s name and Logo to make sure your subscribers could recognize your brand by just take a look at Email.

5. Blast your Email regularly. Weekly, bi-weekly, monthly Email Marketing activities relay on your own business. Keep in mind send your newsletter regularly, like every Wednesday 10 AM. It will just fulfill customers’ expectation.

6. Deliver valuable information. Email is not only for company to announce their new products, but also a great chance to share the valuable information with customers. Bring some value added info to customer will makes brand more valuable.

7. Keeps your Email ‘From’ consistent. You can use your company’s name in Email ‘From’ field, but please keep it consistent. People always decide open or delete email base on who send email to them. Use your company’s name as ‘From’ is also a great way to let people knows your brand. But need to keep it within 20 characters.

8. Response your customer’s feedback. You will get a lot of customer’s feedback by simply replying your Newsletter. Use this great chance to communicate with your customer will highly benefit your brand.

Above Tips seems simple but all of them are very practical to promote brand by Email Marketing. Make a plan to start it from today, I bet you will see very positive result!

——————————————————

<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Email Marketing, Online Marketing Email Marketing, Promote Brand

Internet is the BEST platform for company to promote their brand, and Online Marketing is the MOST efficient method to help company make it happen, especially for Small & Middle Company.

Think about 20 years ago, you could make several streets and blocks in your area aware of your promotion in 2 weeks by publishing Ad on Magazine, Our-door, or even on TV.

In nowadays, you can by simply updating your website to let the whole world knows your brand and your upcoming promotion. Amazing!

Therefore, I plan to write a series articles to share some of my ideas regarding ‘Tips to promote your Brand by …’ to help those company which want to promote their business and brand online.

<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

I will link above topics to specific articles when I finish each of them.

Thanks for reading.

Jacob

Online Marketing Online Marketing, Promote Brand