In the last chapter of <<Promote Your Brand by Online Marketing>> series, I would like to talk about ‘Integration’, Tips to promote your Brand by Integrated Online Campaign.
Just like traditional marketing’s IMC (Integrated Marketing Communication), Use Online Marketing to promote brand also requires integrated online Campaign to leverage all online marketing methods. Therefore company can deliver message and touch target audience in multilevels.
Today, I would like to share some tips to help you to start Integrated Online Campaign.
1. Online Marketing Plan. A journey of thousand miles begins with single step. Prepare online marketing plan is the fist step to ensure the online campaign success. Locate marketing dollar, define target audience, create campaign message, select communication channel, make sure all the steps on track.
2. Communication Plan. Communication channel is important part of the whole online marketing plan. You need define which marketing channel you need to use and whom is your target audience. Vary from Email Marketing, Search Engine Marketing, Online Advertisement, Webinar, Social Media Marketing, target audience should be toughed in different ways.
3. Asset & Content preparation. In the planning stage of online marketing campaign, please consider to design all advertisements in same style to make sure people can easily recognize your Ad in different channels, being unique! You also need to figure out what messages you want to deliver to audience, prepare the appropriate content base on it.
4. Campaign Monitoring. Compares to traditional marketing, Online marketing are more convenient to be monitored and controlled. You can easy know which offer is most efficient, what communication channel will bring best ROI, and where your marketing dollar should flow to.
5. Response & Feedback handling. Online response can be tracked even in the same-time, if you can keep monitoring what’s your target audience talking about your brand, your product and give out the instant response, I’m sure your client will be impressed.
6. Integrated Online Marketing Campaign with traditional Marketing Campaign. Since Internet is just one portion of mass media, you can only target specific group of audience, leverage the traditional marketing channels like TV, Magazines, Newspapers, outdoors, radio, and put them together to enlarge your target audience group.
<<Promote Your Brand by Online Marketing>> series
- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign