Lead generation online is the most important purpose beyond general awareness of advertisement, especially for B2B companies. Marketers use different tactics to drive traffic to survey form and collect information from them. Marketers also leverage incentive program to stimulate client to submit their information to get higher ROI.
Today I would like to share some tips to generate online leads in very low cost.
1. Send souvenir or gift to each responder.
The most effective method to get registration and lead response, but hard to control cost, please do consider the gift deliver in the total cost as well.
2. Luck draw with bigger prize.
Set one or two bigger prize like iPhone or iPod as response incentive in online campaign. Note the most informative response or the luckiest people will win this prize. Cost are not very high and those kind of stimulate program always works.
3. Leverage affiliate platform.
Join some affiliate platforms like CJ, post your requirements there, declare how much you will spend for one each qualified lead. If the offer is attractive enough, lots of webmasters would like to jump in and help you to promote your program. For those Pay per registration, the benefit you can get is better ROI as you designed for the program.
4. Offer ‘rebate coupon’ or ‘cash voucher’ .
Offer ‘rebate coupon’ or ‘cash voucher’ to ask your potential client to submit their information not only help you to collect lead response, but also will stimulate your sales growth.
5. Offer Access to valuable-information pages.
Offer special access to stimulate response works for business like publisher, stock or other information-valuable industry. For those responders, information equals real dollar or opportunity to earn high profit.
6. Offer White-pagers or Webinars.
Prepare white-paper or hold webinar and use them as offer to ask your client to feedback their lead response will cost you nothing and also help you to win more high quality prospects.
Good luck for you to generate more leads online!