eMarketing influence C-suite Executives
July 9th, 2009 by XDXY eMarketing
I recently read through a report which forwarded by one of my friend, talking about ‘How Executives Locate and Filter Business Information’, published by Forbes & Google.
some points are very interesting like below:
- Executives find the Internet more valuable than any other information source
- Search is the executive’s home page
- Executives will click around
- Text is king, but online video is entering the C-suite’s ranks
- Personal contacts still trump virtual networks
If your business need to touch or influence the C-level Executives, the report is very worth to read.
