XDXY eMarketing Tips

After I blogged the ‘The most effective way of doing marketing‘ week ago, eMarketer published a similar topic ‘And the Most Influential Media Is…‘ which conducted by Deloitte.

There are 5 countries in the survey,  the US, UK, Japan, Germany and Brazil.  Since China is not there, i put my china part in the same pic to compare, just for FUN. And I do believe TV still the top influential media all over the medias althougth China part is not indicating so

eMarketing eMarketer, eMarketing, Most Influential Media

should it be more digital?

Did they have enough budget?

Demand generation focus?

ROI as measure?

Seems all answers are yes base on a artical which issued by YPA & eMarketer.

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Small businesses in the US will not cut spending on most forms of online advertising in 2009, judging by a survey conducted in December 2008 by Ad-ology Research. A higher percentage of respondents said they planned to spend “about the same” in 2009 than planned to change their spending.

More small businesses said they would increase their spending on social networking than on any other format. And respondents were more likely to say they would increase spending in 2009 on e-mail and their company Websites than make cuts on those formats.

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The percentage of small businesses who said they did not use various online marketing tactics was high. Well over one-third of respondents said they did not market using social networks, their own Website or even e-mail. Less than one-quarter used more tech-reliant tactics such as online video and mobile marketing.

A lot of small businesses’ marketing efforts this year will focus on lead generation, according to a study conducted in December 2008 by Issues and Answers for the Yellow Pages Association (YPA). More than one-half of responding small-business owners named lead generation as their greatest challenge. Nearly one out of five said lack of ad dollars was the toughest marketing problem they faced.

Many respondents said that ROI was the main way they measured success for their marketing tactics. The YPA took this as an opportunity to note its online search results and print ad ROI.

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I’m looking forward to see How SMB using Social Network as one Marketing tactic, how’s the excution level step will be

eMarketing eMarketing, Lead Gen, ROI, SMB

I posted a quick survey on a social network website days ago which subject was ‘Which one do you think is the most effective way to generate your buying demands?’

Base on this quick survey, I was intend to get a roughly idea about how people think about the different ways of doing marketing, and which one is the most attractive for customer. In the past 3 days, i lucky got 134 responses in total. And detail as below:

Age range of responders: 23~33

Come out:

- Mouth of word marketing which is very shinny concept as always, in eMarketing field, the mouth-of-word should be down to blog marketing & social network marketing. ‘people taking’ is the best way of doing marketing, especially important for consumer products.

- Online Marketing (Blog, Ad Banner, eMail, Social Network) is better then before, but still need to leverage traditional marketing like TV, Mag, Outdoor, etc.  Though online Marketing is always getting better ROI then traditional way, We still need to cover the potential client who’s not get online yet.

- Marketing ROI is key performance to be considered, especially for the start-up company & SMB company, Different Marketing strategy should suit for different phase of company develop.

eMarketing Blog Marketing, Email Marketing, eMarketing, Social Network, Word of mouth Marketing