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Posts Tagged ‘Email Marketing’

Forecast: US Email marketing spend, 2011 to 2016

September 3rd, 2011 by XDXY eMarketing

Base on the forecast report published by Forrester Research – <<US Interactive Marketing Forecast, 2011 To 2016>>, Email marketing will still maintain 10% consistant growing due to the low CPM in the next 5 years.

The forecast of US email marketing spending for 2011 will be around 1,510 US dollar millions, and will growth to $2,468 US dollar millions in 2016.

Due to the cost of this full version report is cost $2,495, Please kindly understand that I can not openly publish at here, please subscribe my RSS, I will share will you separately.

email-marketing-spend-forcast

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2009 Email Marketing Metrics Benchmark Study

February 5th, 2010 by XDXY eMarketing

Email Marketing Service Provider – Silverpop recently published a Study report base on their client database.

In this study report, they analysis the email marketing benchmark from below 3 respects:

  • Deeper Perspective in Benchmarks
  • International Comparison
  • Benchmarks Beyond “Average”

I would like to share some highlights here and details can be found in attachment.

Open Rate

Observation:
While average and median open rates are fairly close, across-the-board, top quartile performers are roughly 50 percent higher than the median and +/- 100 percent above bottom quartile performers. Disparities among the different measures for the gross open rate is even greater, with top performers achieving rates more than 150 percent higher.

Benchmark:
open_rate

Click-Through Rate

Observation:

  • Click-Through Rate: Top quartile performers were more than 130 percent higher than the median and 430 percent higher than bottom performers.
  • Click-to-Open-Rate: While more than a quarter of recipients in the top quartile opened and clicked, fewer than 7 of every 100 recipients in the bottom quartile did so. Top quarter performers were also 77 percent higher than median and 290 percent higher than bottom performers.
  • Clicks-Per-Clicker: Top quartile performers were more than 19 percent higher than the median and 35 percent higher than bottom performers.

Benchmark:
click_rate

Bounce Rate / Unsubscribe Rate / Complaint Rate

Benchmark:
bounce_rate_unsubscribe_rate

For more details, download the ‘2009 Email Marketing Metrics Benchmark Study’ report by clicking here. And tweet it to share with your friends!

Email Marketing ,

Which better? Email Marketing v.s. Social Media Marketing

December 28th, 2009 by XDXY eMarketing

I read a article ‘Users Still Sharing by E-Mail’ at eMarketer. Very interesting point, I know Email Marketing is very important for Online Marketing, But It’s really beyond my expectation is that people still prefer using Email to share rather than Social Media.

“E-mail is still the king of online sharing”, “E-mail links get highest conversion, engagement rates…”

The analysis result indicate that “86% of sharing activity related to social programs run on StrongMail’s platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted. ” And Email (including Embedded badges & personal link) have the highest conversion rate!

conversion_rate

And base on the result, Twitter had the highest click-through rate, and Email links were least likely to be clicked.

page_view

But looking at engagement, Email shares led to the most page views per click, at 2.95. Users clicking through from Twitter only visited an average of 1.66 pages each.

Take-away:

- Email Marketing still the most effective method of doing Online Marketing.
- Embed Badges and Links in your email signature.
- Social Media Marketing still can help you to drive more traffic from awareness stand of point.

Email Marketing, Social Media ,

6 Tips to drive offline sale via Email Marketing

October 7th, 2009 by XDXY eMarketing

Most of people awares of how Email Marketing can bring traffic to websites, how to improve online sale numbers by blasting email, and how much marketing dollar can be saved by leveraging Email Marketing. And I would like to say Email Marketing also helps on your offline sale.

Here I would like to share some tips to drive your offline sale via email marketing.

1. Keep using emails/newsletters to influence customers. We all agree that send email and newsletter can bring more orders online immediately. But have you ever considered it also influencing those people who are not buying now. Keep sending emails and delivering update messages regularly to make your customers remembers you in mind. They will definitely grab your product in the store when they have real needs.

offline_sale_email_marketing

2. Segment customer list by geography. Segment  your customer list will help you to understand more about your customer. Where your customers located? How’s their buying behavior? Make some analysis will help you figure out where the next store should be located, and what’s the best price strategy should apply for.

3. Offer exclusive discount to promote newly opened store. When you opening new store or want to promote the slack store. Find your customers around in your database by filter locations, and offer those customers exclusive, offline-only, time-limited discount will do help you to increase offline sale numbres.

4. Add details address & Map in email. You do want people to locate your stores which currently on promotion, right? Highlight the detail address in the email and better to attach a map which will help people to understand and get your place easily.

5. Earn more discount by refer to friend in email. Add function of ‘refer to a friend’ in your email and stimulate people forward it to their friends which will help themselves to win more special discount. ‘Word of mouth’ is a strong marketing tool in the world, it also works on Email Marketing successfully.

6. Make email printable.  Sometimes you provide promote code in  email and people need to print it out and bring it to the store to use. You need to make your email print-friendly so that people can use it smoothly.

Good luck to increase your offline sale by using Email Marketing!

Email Marketing

Tips to promote your Brand by Email Marketing

August 20th, 2009 by XDXY eMarketing

I start to kick off my ‘Promote Your Brand by Online Marketing’ series from today.  Today’s Topic: Tips  to promote your Brand by Email Marketing

Before all the Tips sharing, I assume your company already builds website, which is the essential part when you want to promote your brand by Online Marketing.

Promote your Brand by Email Marketing you need to consider below steps and tips:

1. Email Marketing Tool. Select suitable email marketing tool is foundation of leading your Email Marketing success. Good tools are prerequisite to the successful execution of a job. There are many Email Marketing Service Providers in the Market, try to sign up some of them and select the one best suit for your business. If you have no idea about those tools, I introduced 2 Email Marketing Tools for your reference:  AWeber & iContact. One Important for Branding: Please select the one which can design or import your own Email Template.

2. Put Email Subscription Box on you website. Promote your Email subscription box on your website, home page, product page, promotion page and everywhere. Give a chance to your web visitor aka potential customer to know your updated information by subscribing your Email Newsletter.

3. Build & maintain your own email list. Most of the Email Marketing Service Provide Database Management functions in their Email Marketing Tool. Please leverage this function to build your own email subscription list. Never SPAM, Only send to those people who subscribed to your list, and keeps your list clean.

4. Design your own Email Template. If you want to promote brand via Email Marketing, Create your own Email template to align your Website’s layout is a wise choice. Highlight your Company’s name and Logo to make sure your subscribers could recognize your brand by just take a look at Email.

5. Blast your Email regularly. Weekly, bi-weekly, monthly Email Marketing activities relay on your own business. Keep in mind send your newsletter regularly, like every Wednesday 10 AM. It will just fulfill customers’ expectation.

6. Deliver valuable information. Email is not only for company to announce their new products, but also a great chance to share the valuable information with customers. Bring some value added info to customer will makes brand more valuable.

7. Keeps your Email ‘From’ consistent. You can use your company’s name in Email ‘From’ field, but please keep it consistent. People always decide open or delete email base on who send email to them. Use your company’s name as ‘From’ is also a great way to let people knows your brand. But need to keep it within 20 characters.

8. Response your customer’s feedback. You will get a lot of customer’s feedback by simply replying your Newsletter. Use this great chance to communicate with your customer will highly benefit your brand.

Above Tips seems simple but all of them are very practical to promote brand by Email Marketing. Make a plan to start it from today, I bet you will see very positive result!

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<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Download to learn how to Protect and Nurturing your Brand

Email Marketing, Online Marketing ,