At the end of 2009, Forrester released a report to evaluate Email Marketing Service Providers. In this report, Forrester reviewed 15 vendors against 69 criteria.
15 vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.
69 criteria in 3 high-level buckets: Current offering, Strategy, Market presence.
I’d like to share some snapshots for you to have a look, and tell me your thinking about Who is the Best Email Marketing Service Provider?
So, Who is the Best Email Marketing Service Provider in your mind?
Download Forrester’s Report