XDXY eMarketing Tips

Email Marketing for B2B company is very different with the way of using it for B2C.

Today, I would like to share some tips only for B2B Email Marketing:

1.Watch out your tone. Business people prefer to communicate with their own ‘Business Language’. If you want to deliver your message to them, talk in their style, be formal & be smart.

2. Touch Cadence. If you make your customer think your email touch is too often, they will consider it spam. Business people always receive more emails then normal, send them one email for each week is acceptable.

3. Deliver Day. Base on the research, Wednesday and Thursday have the highest “click through” average at 5% (from MarketingSherpa’s Email Benchmarking Guide – 2008). You could pick up one from them and blast your email in regular time, before noon is better.

4. Optimize for mobile email readers. Receive & read emails in mobile phone or handheld devices are very typical of business people. Optimize to display e-mail on handheld is very necessary and you do need to put that on consideration, from subject line, email content, layout of display, etc..

5. Create content people love to share.  Business people loves to share, but for sure, you need to create content they want to share frist. Articles on tactics or how-to are the most attractive B2B email marketing content and people do love to share (From MarketingSherpa’s Email Benchmarking Guide).

6. Avoid Strong oversell. Never oversell product or service in your email! that’s the worst tactic for B2B email marketing. Share and provide valuable information regularly, impact B2B business people by continuously brand stimulate is one smart choice.

7. Watch our your 3 Magic Numbers. 20% is about the average “open rate” for both email blasts and newsletters. You need to work hard on Email Subject, Content relevancy, Strong Call to Action to get better result.

Good Luck to your Email Marketing

Email Marketing B2B Email Marketing

Lead generation online is the most important purpose beyond general awareness of advertisement, especially for B2B companies. Marketers use different tactics to drive traffic to survey form and collect information from them. Marketers also leverage incentive program to stimulate client to submit their information to get higher ROI.

Today I would like to share some tips to generate online leads in very low cost.

1. Send souvenir or gift to each responder.

The most effective method to get registration and lead response, but hard to control cost, please do consider the gift deliver in the total cost as well.

2. Luck draw with bigger prize.

Set one or two bigger prize like iPhone or iPod as response incentive in online campaign. Note the most informative response or the luckiest people will win this prize. Cost are not very high and those kind of stimulate program always works.

3. Leverage affiliate platform.

Join some affiliate platforms like CJ, post your requirements there, declare how much you will spend for one each qualified lead.  If the offer is attractive enough, lots of webmasters would like to jump in and help you to promote your program. For those Pay per registration, the benefit you can get is better ROI as you designed for the program.

4. Offer ‘rebate coupon’ or ‘cash voucher’ .

Offer ‘rebate coupon’ or ‘cash voucher’ to ask your potential client to submit their information not only help you to collect lead response, but also will stimulate your sales growth.

5. Offer Access to valuable-information pages.

Offer special access to stimulate response works for business like publisher, stock or other information-valuable industry.  For those responders, information equals real dollar or opportunity to earn high profit.

6. Offer White-pagers or Webinars.

Prepare white-paper or hold webinar and use them as offer to ask your client to feedback their lead response will cost you nothing and also help you to win more high quality prospects.

Good luck for you to generate more leads online!

Lead Gen, Online Marketing Online Lead Generation

Have you ever noticed how important of your subscribers are? Ever thought about how to leverage those subscribers? How to convert those subscribers to Sale?

I would like to share some tips and steps to help you convert your subscribers to sale, Automatically!

1. Subscriber Sign Up Form. If you want to collect data from your customer, you need provide a ‘Entry Box’ to allow your customer subscribe in. And for sure, incentive program always works to stimulate customer to subscribe.  Example:

2. Automatic Nurturing Program. Some email marketing tools do provide ‘auto-response’ function which allows you to upload email template and send email at specific email at specific time point as designed.

> Design email templates by simulate client subscribe time stream. ‘Thank you for singing up email template’, ‘Introduction of company email template’, ‘Product promotion email template’, ‘Online VOD Invitation’, ‘High Discount incentive email template ‘… upload those to email marketing tool.

> Setup email auto-response time point.  Send ‘Thank you for signing up email’ right away when client subscribe. And 24 hours later send ‘Introduction of company email’, ‘Product promotion email’ will be sent at 72 hours sharp after client subscribe to you list. ect…

> Convert to sale Automatically. Send promotion & Incentive related email at 3rd and 7th rounds of email touching. These 2 numbers come from nowhere but only base on my personal experience. Touch your client 7 times, the brand will be recognized by client. Keep touching them after the 7th-incentive-email even they are still not buying. Believe me, they do will consider your product when they have needs in the future.

3. Select Auto-Respond Email Marketing Tool. Here are 2 email tools base on my personal experience. AWeber & iContact. The auto-responder function of AWeber, I like it very much! I can upload my pre-drafted email and set response time. Seems it is currently on promotion, only charge 1$/month. Worth to try! If it’s not working, just drop and stop using it.

Good Luck to convert your subscribers to sale!

Online Marketing Auto Responder, subscriber list

In the last chapter of <<Promote Your Brand by Online Marketing>> series, I would like to talk about ‘Integration’, Tips to promote your Brand by Integrated Online Campaign.

Just like traditional marketing’s IMC (Integrated Marketing Communication), Use Online Marketing to promote brand also requires integrated online Campaign to leverage all online marketing methods. Therefore company can deliver message and touch target audience in multilevels.

Today, I would like to share some tips to help you to start Integrated Online Campaign.

1. Online Marketing Plan. A journey of thousand miles begins with single step. Prepare online marketing plan is the fist step to ensure the online campaign success. Locate marketing dollar, define target audience, create campaign message, select communication channel, make sure all the steps on track.

2. Communication Plan. Communication channel is important part of the whole online marketing plan. You need define which marketing channel you need to use and whom is your target audience. Vary from Email Marketing, Search Engine Marketing, Online Advertisement, Webinar, Social Media Marketing, target audience should be toughed in different ways.

3. Asset & Content preparation. In the planning stage of online marketing campaign, please consider to design all advertisements in same style to make sure people can easily recognize your Ad in different channels, being unique! You also need to figure out what messages you want to deliver to audience, prepare the appropriate content base on it.

4. Campaign Monitoring. Compares to traditional marketing, Online marketing are more convenient to be monitored and controlled. You can easy know which offer is most efficient, what communication channel will bring best ROI, and where your marketing dollar should flow to.

5. Response & Feedback handling. Online response can be tracked even in the same-time, if you can keep monitoring what’s your target audience talking about your brand, your product and give out the instant response, I’m sure your client will be impressed.

6. Integrated Online Marketing Campaign with traditional Marketing Campaign. Since Internet is just one portion of mass media, you can only target specific group of audience, leverage the traditional marketing channels like TV, Magazines, Newspapers, outdoors, radio, and put them together to enlarge your target audience group.

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<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Online Marketing Online Campaign, Promote Brand

Webinar is new stuff compares to previous topics over my <<Promote Your Brand by Online Marketing>> series. Not like Email Marketing, Database Marketing, Online Ad Marketing, Webinar is getting popular and widely used in the recent couple years. Just like on grand marketing event, Webinar is playing important role in the new Internet-virtual-world. Since it’s very cost efficiency, more and more marketers increased investment on it.

I was blogged two articles of Webinar tips. One is Webinar invitation tips, another is focus on how to host a webinar. Today, I would like to share some tips to use Webinar to promote brand.

1. Get appropriate webinar tool/platform. I recommend 2 tools for your reference. Webex, very easy to organize, help you to host fast and stable webinar. GoToWebinar, sub-product of GoToMeeting, never used it before, you can try free trial for both of them by checking on their website.

2. Customize your webinar. Most of the Online Meeting and Webinar platforms provide the feature of customization. It’s great opportunity to promote brand, upload companies logo, highlight keywords and slogan of current campaign, it do will help to emphasize the message you want to deliver to attendees.

3. Co-branding with Big Brand. Internet is a equitable world. It’s more easy to get chance to place your logo just next to big brand which hardly happened in real world. Makes your webinar topic unique and interesting, send invitation to big companies to offer free speaker and promote opportunities. You will have highly chance to co-branding with them.

4. Play advertisement video in the waiting period. Most of you may already aware that neither webinar nor online meeting will start on time sharply. Cleverly use the minutes before webinar kickoff to play brand ad video will help to get perfect impression.

5. Survey during the break session. Post a survey during the break session with insentive program will not only help you to understand attendees, but also a great chance to win more subscriptions.

6. Post-Webinar letters. Post webinar letter not just equals to Thank You letter, but more then that. Offer some valuable whitepapers to win them as subscriber, send them email regularly with either newsletter or discount promotion. Believe me, you will fall in love with the profit you can get from it.

Enjoy!

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<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Online Marketing, Webinar Promote Brand, Webinar Tips