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My Understanding of BtoB eMarketing

January 6th, 2009 by admin
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My understanding of BtoB eMarketing

I summarized the layout of how B2B company doing eMarketing base on my understanding and share with you.

b2b-eMarketing

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Any comments please let me know.

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eMarketing

  1. Bill Krueger
    May 29th, 2009 at 04:05 | #1
    Reply | Quote

    I haven’t seen a graphic quite like this before to explain the elements- I liked it. It could probably use some supporting explanation. I know you said “e” marketing- but on initial thinking there’s only one real difference to a total marketing program for B2B- the print element for product awareness, that refers them to the web/landing page for more detailed info. We try to incorporate URLs for tracking ad response whenever we can in print, and as a result we funnel them into the “e” process, right?

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