Get your email read by your customer
When we doing email marketing, there are at 3 basic steps for us to reach out our customers:
- get your email opened by your customer
- get your email read by your customer
- get your offer be accepted by your customer (Click & take action)
Yes, the most important thing over the 3 points is to get your customer open your email, then they can read it and take the action then. Actually, I have blogged one regarding email subject line, today I prefer to share the tips on get your email read by your customer.
1. Drive attention.
At the beginning of the email content, you must to wake up reader’s interest. So the most important paragraph is the 1st brief one to tell the readers what they can get in this email.
2. Offer valuable information
Deliver something your customer, the readers always asking this question ‘what’s in it for me?’ if you can not answer this question, please stop sent email to this client. you don’t want either waste their time or yours, do you?
3. be straight
People are busy, most of recipients have tens of emails need to go through daily, that means they will just spend a little time on each email. be straight and point out your highlights.
4. ‘To be continue’
At the end of email, you can tell your recipients that you will send other emails days later. And give a sneak peak on the topic you are going to send, and for sure to add the benefit what your reader can get from it.
Those above maybe out-of-date tips, but please keep those in your mind before you draft your email.
These are great tips. I would even go as far as recommending that email content should consist of as few words as possible… and have great photos. If you create your email campaign and save it as a .jpg, then it will still make it through spam filters that spit out email with too many photos. Like you said, people don’t have lots of time… show them they want the product & they’ll read, or skim, at least some of the words. And then, hopefully, click to your site or print your coupon…
Wow, wow! Nina, I really don’t think this is a good approach at all. Even in the business of sending coupons you have to use different links that target different landing pages on your site which are RELEVANT to what people click on. Sending campaigns as one big JPEG file is a bad idea and can only play well in viral campaigns and such. Besides, a one-image email is more likely to be flagged as SPAM by SPAM filters rather than a properly coded multipart email.
Great tips simple and succinct.
Emails should consist of as few words as possible, but only as long as it’s not to the detriment of the message.
Often customers ask how much they should write, and I always say as much as is needed to get your message across. This can be a sentence or several paragraphs. If you believe your customer is not going to read your content, then you haven’t written very good content.
Simple, straight forward and to the point. Nice one.
Great tips and as someone who started in the direct marketing industry its always the basics that work.
In his research on email newsletters, Jakob Nielsen found people read to:
1. stay up to date in their field
2. acquire competitive edge
3. become more productive
4. save money
5. learn more about personal interests
So I make sure every issue addresses at least one of these.
very interesting tips.. I think this will help me a lot while running the email campaign.. Thanks to all you guys..