Forecast: US Email marketing spend, 2011 to 2016
September 3rd, 2011 by XDXY eMarketing
Base on the forecast report published by Forrester Research - <<US Interactive Marketing Forecast, 2011 To 2016>>, Email marketing will still maintain 10% consistant growing due to the low CPM in the next 5 years.
The forecast of US email marketing spending for 2011 will be around 1,510 US dollar millions, and will growth to $2,468 US dollar millions in 2016.
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I would be curious to know the methodology behind these #’s. IAB/PwC peg the market @ $200m in 2011 and that is down from $400m in 2007-08. What is Forrester including that IAB/PwC isn’t? Maybe Referrals / Lead Gen? Social email?