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Forecast: US Email marketing spend, 2011 to 2016

September 3rd, 2011 by XDXY eMarketing

Base on the forecast report published by Forrester Research – <<US Interactive Marketing Forecast, 2011 To 2016>>, Email marketing will still maintain 10% consistant growing due to the low CPM in the next 5 years.

The forecast of US email marketing spending for 2011 will be around 1,510 US dollar millions, and will growth to $2,468 US dollar millions in 2016.

Due to the cost of this full version report is cost $2,495, Please kindly understand that I can not openly publish at here, please subscribe my RSS, I will share will you separately.


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  1. Jake
    March 29th, 2012 at 23:28 | #1

    I would be curious to know the methodology behind these #’s. IAB/PwC peg the market @ $200m in 2011 and that is down from $400m in 2007-08. What is Forrester including that IAB/PwC isn’t? Maybe Referrals / Lead Gen? Social email?

  2. April 30th, 2013 at 15:45 | #2

    well thats really a good news after the recession trhat email marketing is grewing.

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