XDXY eMarketing Tips

I introduced a great Email Marketing tool months ago, lots of my friends and blog audiences asked me to suggest a alternative tool, or a better one,  here it comes: iContact.

Today, I would like to recommend this Famous Email Marketing Tool: iContact. I believe most of people who care about email marketing may hear about it before. I got at least 15 emails and messages from my friends from Linkedin and blog audiences mentioned iContact is their favorite, and gave out a lot of positive comments. I thinks it’s good to share with other friends who may currently looking for the service or tool to start their own Email Marketing.

Great news:  iContact is FREE for Trial Now, Sign up and take a look to see if it can meet your Email Marketing requirement, You have nothing to lose. If it still not meet your requirements.

Here are some Major features for your reference:

Get started by adding contacts to your list.

Now you’re ready to create a new message!

Or create a survey instead!

Send the message and track the results!

I recommend you to sign up iContact for Free to try to start your own email Marketing! I bet you have nothing to lose at all:

Email Marketing email marketing tool, iContact

‘Build your own subscriber list, Don’t BUY!’ is the very first point of my blog ‘5 Tips to start Database Marketing‘.

Today, I recieved a email from the famous Email Marketing Service Provider GetResponse to share with me 15 Tips to build subscriber list. After I gone thru it, I noticed that it’s very worth to share with all of you. hopes that helps you as well.

Below are 15 list-building Tips that will help you to make the most of your email marketing efforts:  [By GetResponse]

1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.

3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.

4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.

5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.

6. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.

9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

11. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.

14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

BTW, I Personally recommend GetResponse as a Great Email Marketing Tool. You can TAKE A TOUR in GetResponse‘s website, and sign up / subscribe to not only use their email marketing service, but also get the precious knowledge as I shared today. Anyway, I will still sharing the tips like that if GetResponse sent me though.

Database Marketing, Email Marketing GetResponse, subscriber list

Email marketing is one of the best ways to market your product. This type of marketing does not require as much investment, except for time, internet access and a flair for writing good copy.

One of the sure fire ways of succeeding in email marketing is that you are able to write emails that people actually read. At the same time, your methods in email marketing should be safe enough for you to avoid being labeled as spam.

Here are 7 tips to writing effective email marketing emails:

1. Have a catch: All good copies, regardless of use, have hooks. This should be the first couple of line that your recipient reads. Your hook should encapsulate your reason for emailing. A good hook may mean a great reason to email. Likewise, it can encourage your audience to read further or click on a link or two.

2. Follow the catch: A great catch is useless if you will just drop the ball in the end. When you hook your reader, make sure to follow it up with some necessary details. The catch in email marketing makes the reader curious. The follow-up, on the other hand, encourages the reader to decide: Will I click on or follow the link? Or will I just delete this message?

3. Be straight to the point: Of course, your email should read nicely. It should flow smoothly, with easily understood words and cohesive sentences. However, it should also be short and sweet. Do not assume that your reader has time to read through several paragraphs. In reality, you only have a few seconds to catch their attention.

4. Say the most important things first: If your spiel has several points, make sure to state the most important ones first. Readers read from top to bottom. They have a tendency to lose interest at some point. By stating your top points first, you may be able to rein in their attention up until the end of email.

5. Organize your email for scan ability: Emails, especially the email marketing kind, often do not get as much attention from its readers. Most of the time, people just scan through and then discard them. As an email marketer, you need to make the most of this by making sure your presentation gets its points across, even when just scanned.

6. Stay away from passive voice sentences: Engage your readers with how you say things. Passive voice sentences focus on how the subject is acted upon. On the other hand, active voice sentences focuses on the subject itself. The active voice is more powerful.

7. Watch your language: In writing for an email marketing email, you should know your audience, and you should write for them. Likewise, emails have a casual nature. Hence, stay away from traditional letter writing, as ell as catchphrases and flowery words. Stay informal but respectful, and get to the point.

Good Luck!

Butterfly

Email Marketing Email Marketing Content

Write a attractive subject line to drive recipients to open and read your email is the 1st and most important step, which some of the companies still not master it yet. Here are some Tips regarding how to write ‘eye-catching’ subject line to improve your open-rate and generated more profit from it.

1. Personalize. Personalized subject lines always attractive than normal email subject lines. Put the first name and following a great offer always be a wise choice like: ‘Jacob, We have 50% off for you today’, or ‘Jacob, Here is your Tech solution doc’. People always sensitive about their name even more then offer.

2. Show value. Sherpa’s top subject-line performers showed that pushing the value of a particular newsletter in the first two words was optimal. I recommend having your subject line writer focus on what *exactly* those first two words should be.

3. Branding. A practice that has really taken hold in the last year or two is including the name of your company or newsletter/promotion in the subject line, usually at the beginning and enclosed in brackets. e.g. [XDXY eMarketing] 8 Tips to write ‘eye-catching’ subject line. This practice reinforces the from line, ensuring recipients that it’s coming from a trusted source.

4. Trigger words. The certain words or types of words, by themselves, trigger response as much as or more than subject-line length. Being punchy is *often* important to the art of writing subject lines, but including the right words from start to finish is more integral.

5. Keep it short. In general, shorter subject lines are associated with better email performance, as determined by opens and clicks. In its 2007 Email Benchmark Guide, MarketingSherpa concludes, “When it comes to subject lines, shorter is better. It’s as close to a universal rule of the Internet that simple messages that can be instantly digested are the best way to take advantage of our short digital attention span.”

6. Analysis and keep improving. Subject lines are the easiest component of email marketing to improve. Split your list in half, thirds or even quarters and test a different type of subject line in each split. A key is to test types of subject lines so that you can carry the learning into future distributions.

7. Don’t Get Filtered. DO NOT cross the line your subject line may trigger a spam filter. Use SPAM content checker, and sent it to your major personal email account as testing.

8. Proofread. If you are asking someone else to do work for you, take the time to make your message look professional. While your spell checker won’t catch every mistake, at the very least it will catch a few typos. If you are sending a message that will be read by someone higher up on the chain of command (a superior or professor, for instance), or if you’re about to mass-mail dozens or thousands of people, take an extra minute or two before you hit “send”. Show a draft to a close associate, in order to see whether it actually makes sense.

Email Marketing email subject

I was shared some thoughts of ‘win your unsubscriber back‘ weeks ago, and recently I learned one more best practise from GUESS Canada, not difficulty but very useful, share with you.

I was subscribed GUESS Canada month ago, and their promotion emails  delivered to my Gmail Account regularly.

But since I subscribed too much newsletter,  I recently unsubscribed the GUESS Canada.

Guess what happened in the next 2 days, I received an email from GUESS Canada and offered me a $10 Award.  the Content is as below:

After I get this, I re-subscribe again, it’s not means I need the $10 desperately. But I think it’s a very good practice to offer something to your unsubscriber in the next day or two just after they click the button to unsubscribe.

Apply it to your marketing campaign and win them back, good luck!

Email Marketing Unsubscriber