XDXY eMarketing Tips

I start to kick off my ‘Promote Your Brand by Online Marketing’ series from today.  Today’s Topic: Tips  to promote your Brand by Email Marketing

Before all the Tips sharing, I assume your company already builds website, which is the essential part when you want to promote your brand by Online Marketing.

Promote your Brand by Email Marketing you need to consider below steps and tips:

1. Email Marketing Tool. Select suitable email marketing tool is foundation of leading your Email Marketing success. Good tools are prerequisite to the successful execution of a job. There are many Email Marketing Service Providers in the Market, try to sign up some of them and select the one best suit for your business. If you have no idea about those tools, I introduced 2 Email Marketing Tools for your reference:  AWeber & iContact. One Important for Branding: Please select the one which can design or import your own Email Template.

2. Put Email Subscription Box on you website. Promote your Email subscription box on your website, home page, product page, promotion page and everywhere. Give a chance to your web visitor aka potential customer to know your updated information by subscribing your Email Newsletter.

3. Build & maintain your own email list. Most of the Email Marketing Service Provide Database Management functions in their Email Marketing Tool. Please leverage this function to build your own email subscription list. Never SPAM, Only send to those people who subscribed to your list, and keeps your list clean.

4. Design your own Email Template. If you want to promote brand via Email Marketing, Create your own Email template to align your Website’s layout is a wise choice. Highlight your Company’s name and Logo to make sure your subscribers could recognize your brand by just take a look at Email.

5. Blast your Email regularly. Weekly, bi-weekly, monthly Email Marketing activities relay on your own business. Keep in mind send your newsletter regularly, like every Wednesday 10 AM. It will just fulfill customers’ expectation.

6. Deliver valuable information. Email is not only for company to announce their new products, but also a great chance to share the valuable information with customers. Bring some value added info to customer will makes brand more valuable.

7. Keeps your Email ‘From’ consistent. You can use your company’s name in Email ‘From’ field, but please keep it consistent. People always decide open or delete email base on who send email to them. Use your company’s name as ‘From’ is also a great way to let people knows your brand. But need to keep it within 20 characters.

8. Response your customer’s feedback. You will get a lot of customer’s feedback by simply replying your Newsletter. Use this great chance to communicate with your customer will highly benefit your brand.

Above Tips seems simple but all of them are very practical to promote brand by Email Marketing. Make a plan to start it from today, I bet you will see very positive result!

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<<Promote Your Brand by Online Marketing>> series

- Tips to promote your Brand by Email Marketing
- Tips to promote your Brand by Database Marketing
- Tips to promote your Brand by Social Network Marketing
- Tips to promote your Brand by Search Engine Marketing
- Tips to promote your Brand by Online Ad Marketing
- Tips to promote your Brand by Webinar
- Tips to promote your Brand by Integrated Online Campaign

Email Marketing, Online Marketing Email Marketing, Promote Brand

Everyone knows that Email Marketing means to them. Yes, Email Marketing & Newsletter are the best efficient way to do online marketing, And I know  most of you have already boost your own Email marketing and regularly delivered e-Newsletter to your subscription, and I also believe that you want to win more subscription which may equals to ‘more traffic’ to your website and bring you more profit, and today I would like to share some Tips:

1.  Promote your ’subscription box’ everywhere. Your website, blog, embed in your flash Ad, even ask people if they would like to subscribe your Email Newsletter in the post-sale survey.

2. Keep the subscription question Simple! Just Name plus Email Address is good enough for you to spread your information to your subscribers.

3. Provide  offer to attract more subscription.  “Subscribe now to Win a iPod ” or “Subscribe for Free to download E-Book with values of $199 ” always could help you to win more subscribers.

4. Refer to a friends. Add a ‘Refer to a friend’ button to encourage your readers introduce their friends to subscribe your list by some intensive programs like “Invite your 3 friends to join, your account will be updated to Exclusive Membership”

5. Post your previous Newsletters on your website. You will get more chances for your content be searched by potential subscriber, if they are interesting in it, they will subscribe with no doubt.

6. Deliver valuable content to current subscribers. People talk, they will forward and spread your valuable information to their friends and peers who are also have highly potential to be your subscriber.

Good Luck!

Email Marketing Email Subscription

Today, I would like to share 7 Tips to help Small Business to start their own Email Marketing.

1. Be professional in Email. No one will know how ‘Small’ of your business will be via Email, it’s your chance to ‘act’ as brand company, decorate your Email as big company.

2. Hire  contractor to create a Email template. I highly suggest you to hire a professional designer to help you to create a trim, clean, organized, professional Email template.  It really worth to put a little mount of investment on here.

3. Keep your Email subject consistent.  If you want people get starting remember your Brand name. Keep it in-front of each eNewsletter. such as, XDXY eMarketing Tips: best email marketing tool

4. Leverage big company’s brand.  Since you are still small, some times you need to leverage big company’s brand as Partner of Google,  Reseller of IBM to get people’s trust.

5. Don’t SPAM! I know you are lack of email address at the beginning of Email Marketing, please keep in mind that NEVER SPAM, it will ruin your reputation, I bet you will regret for it.

6. Offer Valuable information to your subscriber. Don’t just spread your product information. provide something your subscriber might like. Otherwise they will start to unsubscribe your list soon.

7. Use efficient Email Marketing Tools.  It’s very important, get a good one at the beginning, otherwise you will waste much time in the future to move one Email Marketing Tool to another. That will be a TOUGH job, Believe me! I introduced 2 Email Marketing Tool for your reference:  AWeber & iContact.

Good luck!

Email Marketing Email Marketing, Small Business

After you considered email subject, content and call to action button, want to blast your email in your Email Marketing Campaign program, Please keep in mind that you need to build a effective, attractive and high conversions Landing Page, here are some Tips for your reference:

1.  Make sure the landing page content should be highly relevant with your email content. Visit won’t expect a totally different topic after he click the ‘attractive’ call to action button in email.

2. Don’t be too wordy. Use some graphs and appropriate pictures to make the landing page layout more attractive.

3.  Strong Call to Action. You don’t want your visitor just stopped by or bounced from your landing page without any actions. Design a Strong, attractive call to action button as you did in the email. (Large and Red button always good choice)

4.  Put important content in the top of the landing page. visitors always to rush to bounced from your landing page, so put your most valuable content on top spot of the page.

5. Offers. Great offers can bring you more registrations

6. Testimonial or successful story. Show some testimonials or successful story is wildly used when you promote your product in landing page, let your product or customer talk by themselves.

7.  Trust badge or Logo. put all honor and award of this product in the page will drive your visitor put more credit on it.

8.  Be sure your page is easy to load. No Bugs, can be loaded in a second, you don’t want waste your visitors time, won’t you?

Hope above 8 simple Tips could helps you to build your own landing page.

Email Marketing, Online Marketing Landing Page

I recieved a good report from Experian Market Service today which named ‘The 2009 digital marketer:Benchmark and trend report‘(3.45MB). The chapter of Email Marketing Benchmark realy worth to share with you for your reference.

Bounce rates
Bounce rates decreased in the first quarter of the year and then began to increase steadily. The higher numbers in the latter part of the year might be attributed to an increase in mailings to inactive groups or segments that are not mailed to as frequently during the year.

2008 bounce rates by month

Open rates
Total and unique open rates remained steady throughout the year, and, with the exception of December, open rates did not decrease significantly in the second half of the year as volumes climbed.

2008 total and unique open rates by month

Click rates
After March, total click rates fell one percentage point, with unique rates falling only half a point. The total and unique click rates remained relatively steady throughout the second half of the year, indicating consistent subscriber engagement in commercial e-mails.

Total and unique click rates by month

or you can download the full version of it: ‘The 2009 digital marketer:Benchmark and trend report‘(3.45MB).

Good luck

Email Marketing Email Marketing Benchmark