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Forecast: US Email marketing spend, 2011 to 2016

September 3rd, 2011 by XDXY eMarketing

Base on the forecast report published by Forrester Research – <<US Interactive Marketing Forecast, 2011 To 2016>>, Email marketing will still maintain 10% consistant growing due to the low CPM in the next 5 years.

The forecast of US email marketing spending for 2011 will be around 1,510 US dollar millions, and will growth to $2,468 US dollar millions in 2016.

Due to the cost of this full version report is cost $2,495, Please kindly understand that I can not openly publish at here, please subscribe my RSS, I will share will you separately.

email-marketing-spend-forcast

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Who is the Best Email Marketing Service Provider?

March 10th, 2010 by XDXY eMarketing

At the end of 2009, Forrester released a report to evaluate Email Marketing Service Providers. In this report, Forrester reviewed 15 vendors against 69 criteria.

15 vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.

69 criteria in 3 high-level buckets: Current offering, Strategy, Market presence.

I’d like to share some snapshots for you to have a look, and tell me your thinking about Who is the Best Email Marketing Service Provider?

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So, Who is the Best Email Marketing Service Provider in your mind?

Download Forrester’s Report

Email Marketing

2009 Email Marketing Metrics Benchmark Study

February 5th, 2010 by XDXY eMarketing

Email Marketing Service Provider – Silverpop recently published a Study report base on their client database.

In this study report, they analysis the email marketing benchmark from below 3 respects:

  • Deeper Perspective in Benchmarks
  • International Comparison
  • Benchmarks Beyond “Average”

I would like to share some highlights here and details can be found in attachment.

Open Rate

Observation:
While average and median open rates are fairly close, across-the-board, top quartile performers are roughly 50 percent higher than the median and +/- 100 percent above bottom quartile performers. Disparities among the different measures for the gross open rate is even greater, with top performers achieving rates more than 150 percent higher.

Benchmark:
open_rate

Click-Through Rate

Observation:

  • Click-Through Rate: Top quartile performers were more than 130 percent higher than the median and 430 percent higher than bottom performers.
  • Click-to-Open-Rate: While more than a quarter of recipients in the top quartile opened and clicked, fewer than 7 of every 100 recipients in the bottom quartile did so. Top quarter performers were also 77 percent higher than median and 290 percent higher than bottom performers.
  • Clicks-Per-Clicker: Top quartile performers were more than 19 percent higher than the median and 35 percent higher than bottom performers.

Benchmark:
click_rate

Bounce Rate / Unsubscribe Rate / Complaint Rate

Benchmark:
bounce_rate_unsubscribe_rate

For more details, download the ‘2009 Email Marketing Metrics Benchmark Study’ report by clicking here. And tweet it to share with your friends!

Email Marketing ,

Which better? Email Marketing v.s. Social Media Marketing

December 28th, 2009 by XDXY eMarketing

I read a article ‘Users Still Sharing by E-Mail’ at eMarketer. Very interesting point, I know Email Marketing is very important for Online Marketing, But It’s really beyond my expectation is that people still prefer using Email to share rather than Social Media.

“E-mail is still the king of online sharing”, “E-mail links get highest conversion, engagement rates…”

The analysis result indicate that “86% of sharing activity related to social programs run on StrongMail’s platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted. ” And Email (including Embedded badges & personal link) have the highest conversion rate!

conversion_rate

And base on the result, Twitter had the highest click-through rate, and Email links were least likely to be clicked.

page_view

But looking at engagement, Email shares led to the most page views per click, at 2.95. Users clicking through from Twitter only visited an average of 1.66 pages each.

Take-away:

- Email Marketing still the most effective method of doing Online Marketing.
- Embed Badges and Links in your email signature.
- Social Media Marketing still can help you to drive more traffic from awareness stand of point.

Email Marketing, Social Media ,

6 Tips to Increase Email Marketing ROI

November 2nd, 2009 by XDXY eMarketing

ROI (return on investment) is the most important metric for Email Marketing. Base on the DMA economic-impact study, e-mail’s ROI far outshines other online marketing channels.  Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009.

Increasing the ROI of email marketing will definitely help to increase revenue. Here is a very basic equation for calculating the ROI:

ROI = [(Payback - Investment)/Investment)]*100

There are two basic ways to increase ROI: Increase Payback & Decrease Investment, Here are tips:

email_marketing_roi

Increase Payback Tip 1: Call to action. The more actions customer take, the more possibility of purchase you will get from them. Use the Strong call to action buttons in your email body, will win more payback without cost extra $.

Increase Payback Tip 2: Incentive Program. We all like free stuffs, prizes, discounts, even luck draw… Design some incentive programs in email to encourage your subscribers to either register or purchase, give them a reason, they will do contribute to your revenue.

Increase Payback Tip 3: Offline campaign. According to Epsilon, 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from company. Align email marketing campaign to increase your offline sales numbers. But I have to say it’s hard to track.

Decrease Investment Tip 1: Keeps you customer list clean. You don’t want to pay for the email which can not be successfully delivered, right? Remove those emails which got soft-bounce and hard-bounce 5 times above from your list. It will save a lot.

Decrease Investment Tip 2: Get your email address white-listed. Contact ISP or through Email marketing company to get your email sending address or IP address white-listed, the more ISPs white-list your address, the more messages will be delivered to clients’ Inbox .

Decrease Investment Tip 3: Select cost-efficiency Email marketing platform. For some of Email Marketing tool, they charge base on the number of  email subscribers, you need only to pay small amount to start your business. Seems AWeber only cost $19 per month when your list smaller then 500 subscribers.

Increase Payback & Decrease Investment, You will get higher Email Marketing ROI. Good Luck!

Email Marketing