XDXY eMarketing Tips

I recently read through a report which forwarded by one of my friend, talking about ‘How Executives Locate and Filter Business Information’, published by Forbes & Google.

some points are very interesting like below:

- Executives find the Internet more valuable than any other information source
- Search is the executive’s home page
- Executives will click around
- Text is king, but online video is entering the C-suite’s ranks
- Personal contacts still trump virtual networks

If your business need to touch or influence the C-level Executives, the report is very worth to read.

sharing with you here:

eMarketing eMarketing, Executive

What’s the 3 Magic Number of Email Marketing?

It’s Deliver Rate, Open Rate and Click Rate

Deliver Rate = DELIVERED / SENT
The industry benchmark is from 70% ~ 90%, base on the quality of your database and subscriber list.
Tips: When your Deliver Rate is lower then benchmark
1. Improve your database quality by DM, or phone call to qualify the profile of customers
2. Consider to change to a better ESP (Email Service Provider), some of ESP have better deliver rate
3. Do not spam your client. Never!

Open Rate = VIEWED / DELIVERED
The industry benchmark is between 10% ~ 20%, base on the email subject line is attractive of not.
Tips:  When your Open Rate is lower then benchmark
1. Adjust your Email subject line. Refer to my ‘8 Tips to write ‘eye-catching’ subject line‘
2. Segment your sending list, use different subject line to different segmentation.
3. Highlight the call to action in Subject Line

Click Rate = CLICKED / VIEWED
The industry benchmark is around 10% to 40%, base on the relevance of email content with client’s expectation.
Tips: When your Click Rate is lower then benchmark
1. Make your email layout / design professional
2. Call to action is attractive
3. Segment your sending list, send different content to different clients which they may more interest in it.

eMarketing Click Rate, Deliver Rate, Open Rate

Today, I would like to share some eMarketing websites which in my Bookmarks, I learned a lot from them, hope that will helps you as well.

eMarketing:

eMarketer:  eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.

MarketingSherpa: Resource that publishes useful news, case studies, and best practices data about internet and integrated marketing.

eMarketing Association(eMA): The eMarketing Association (eMA) provides education, certifications, seminars, research and relevant resources to the worldwide eMarketing community

eMarketing Tips:

XDXY eMarketing Tips:  eMarketing Tips / email Marketing Tips / Lead Generation Tips / Webinar Tips / Database Marketing Tips

eMail Marketing:

Email Marketers Club: Network and share knowledge with over 2400 email marketers across the globe

BtoB Magazine: Email Marketing channel of BtoB Magazine.

Demand Generation:

DemandGen Report: DemandGen Report focuses on strategies, tactics and measurements central to driving growth. Targeted at sales and marketing execs, it provides case studies and in-depth research on lead generation, promotions and sales pipeline management.

Hope that helps you, if you have any great website regarding eMarketing, Please reply to share with me, so I can put them together and share with everyone.

eMarketing eMarketing Website

We recently hosted 5 webinars, I’m here summary some tips to share with you all and I hope those little tips could make your webinar more efficiently and generate more sales lead.

1. Get a interesting / attractive topic. Topic is very important, I guess no one will spend a hour to hear you telling them how to ‘Wash hands’, so offer some valuable information will be a good start.

2. Select a best-suit webinar tool. Sorry I can share nothing since I only used WebEx as a tool of Webinar.

3. Invite guest speakers. Try your best to invite some guest speakers who are professionals in your industry. people love to hearing from them especially the famous one. If those speakers recommend your products or services over the webinar, guess what will happen?

4. Send invitation & ask to register. Send webinar invitation via email at least one week before the day of webinar. You can get the roughly idea about how many people will show up in the register information.

5. Send Reminder letter. People are always busy and forget appointments all the time. Send reminder and attach outlook calender file to book their time.

6. Rehearsal. Get a group of people (could be internal staff) to test & go through the process before the real webinar happen to make sure everything is fine.

7. Adjust topic. You even can adjust some topic base on the registration information. for example, if there are more then 80% are business people, please do keep your topic away from technical.

8. Keep Webinar within 1 hour. Short always equals efficient!

9. Survey. You can post survey during or after the webinar to select the information and attendee’s comments.

10. Q&A session. Leave 5 to 10 minutes for Q&A to answer attendee’s question.

11. Follow up email. Please do send email either a thank you letter or asking for feedback to all attendee within one day. It’s a great timing to get your connection deeper and you will always get valuable information.

hope above tips could help you to host a successfully webinar.

eMarketing, Webinar Webinar Tips

After I blogged the ‘The most effective way of doing marketing‘ week ago, eMarketer published a similar topic ‘And the Most Influential Media Is…‘ which conducted by Deloitte.

There are 5 countries in the survey,  the US, UK, Japan, Germany and Brazil.  Since China is not there, i put my china part in the same pic to compare, just for FUN. And I do believe TV still the top influential media all over the medias althougth China part is not indicating so

eMarketing eMarketer, eMarketing, Most Influential Media