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Best and Worst Email Subject Line

October 21st, 2009 by XDXY eMarketing

What’s the BEST email subject line have you ever seen which made you click it right away? And what’s the WORST?

I occasionally read a report today which analyzed the open rates for over 200 million emails, the range from open rate of 93% which is the best to a dismal 0.5%, but believe me, I see some even worse then that.

I have blogged ‘Better email subject lines‘, ‘Email Blast (eDM) subject Guideline‘, and ‘How best to display e-mail on a handheld‘ for the subject line topic before, you can try to see if it works for below email subject Line comparisons:

BEST Email Subject line with Highest Open Rate:

best_email_subject_line
WORST Email Subject line with Lowest Open Rate:

worst_email_subject_line
Frankly, I personally not quite agree some of above comments and I don’t think the highest open rate email subject line are attractive enough, at least,  not works for me.

Would you like to share what’s the BEST & WORST email subject line have you ever seen?

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  1. October 23rd, 2009 at 16:00 | #1