A quick tip to win your ‘unsubscriber’ back
I was shared some thoughts of ‘win your unsubscriber back‘ weeks ago, and recently I learned one more best practise from GUESS Canada, not difficulty but very useful, share with you.
I was subscribed GUESS Canada month ago, and their promotion emails delivered to my Gmail Account regularly.
But since I subscribed too much newsletter, I recently unsubscribed the GUESS Canada.
Guess what happened in the next 2 days, I received an email from GUESS Canada and offered me a $10 Award. the Content is as below:
After I get this, I re-subscribe again, it’s not means I need the $10 desperately. But I think it’s a very good practice to offer something to your unsubscriber in the next day or two just after they click the button to unsubscribe.
Apply it to your marketing campaign and win them back, good luck!
In regards to Jacob’s post (link below), I think the offer of incentive to customers is a temporary fix. The reality is that if one if interested in receiving e-mail offers or news, they will subscribe. Instead of offering incentives, the company should continue optimising their emails to provide relevant information. Sending too many emails might come across as spamming and will increase the ‘unsubscribe’ rate.
http://xdxy.com/a-quick-tip-to-win-your-unsubscriber-back/
Any other tips?
http://magbaba.wordpress.com/
In regards to Jacob’s post (link below), I think the offer of incentive to customers is a temporary fix. The reality is that if one if interested in receiving e-mail offers or news, they will subscribe. Instead of offering incentives, the company should continue optimising their emails to provide relevant information. Sending too many emails might come across as spamming and will increase the ‘unsubscribe’ rate.
Any other opinions?
http://magbaba.wordpress.com/
Wow… this is really interesting to me. You unsub’d and then they remessaged you with a coupon incentive to resub.. which worked.
So,that is not spam?
I guess I ma unclear on what unsubscribe means to you… can you calrify what you were unsubing to?
Thanks,
When a customer unsubscribes from your list, you have one opportunity to ask why they have decided to unsubscribe and possibly retain them. After the unsubscribe process is complete, I would think you’re walking on very shaky ground by deliberately mailing them an offer.
CAN-SPAM offers a small window of time for a mailer to complete the unsubscribe process which offers a level of protection if additional mailings may be in the very immediately pipeline that can’t be reasonably stopped. But a retention mailing is a deliberate, planned mailing (even if triggered through automation.)
It’s an interesting idea. But at first look I’d steer clear. I’d welcome other opinions.
This doesn’t even look like a response to your unsubscribe. It looks like they never got the message!
It may not be a bad idea to make an offer to stay, but I would do it in a way that was directly tied to “we’re sorry to see you go…As our gift for past blabity blah blah blah please accept this offer.” And I would be fairly generous with the expiration date.
More to the point I would want to solicit feedback on WHY you unsubscribed.
I don’t think this is really a good idea.
I mean, if I don’t want your messages, chances are that I won’t even bother opening it, but send it to spam right away. And if you are running an e-mail marketing campaign, you don’t want to be blockd by gmail’s spam filter.
i agree.this is not at all a good way to let your customers subscribe again.theres no guarantee after availing the free award he/she wont unsubscribe later
Do we really need ask customers why they unsubscribe? Don’t they unsubscribe mostly for: 1) offer relevance/richness, 2) offer timing, and/or 3) offer frequency? Sure, a particular customer may unsubscribe for an unusual reason (e.g. terminal illness or leaving country). But do we really need to know that since he/she will be leaving any way?
Instead, we should use the last contact opportunity allowed by regulations to try to win him/her back with a rich offer that is likely to change his/her mind (about unsubscribing), while “asking” about the reason.
There will be customers who take advantage of the offer and then unsubscribe again later. But is this a bad thing? Besides, this should work for at least some customers. We need remember that acquiring a new customer is a lot more expensive than retaining an existing one.