XDXY eMarketing Tips

Write a attractive subject line to drive recipients to open and read your email is the 1st and most important step, which some of the companies still not master it yet. Here are some Tips regarding how to write ‘eye-catching’ subject line to improve your open-rate and generated more profit from it.

1. Personalize. Personalized subject lines always attractive than normal email subject lines. Put the first name and following a great offer always be a wise choice like: ‘Jacob, We have 50% off for you today’, or ‘Jacob, Here is your Tech solution doc’. People always sensitive about their name even more then offer.

2. Show value. Sherpa’s top subject-line performers showed that pushing the value of a particular newsletter in the first two words was optimal. I recommend having your subject line writer focus on what *exactly* those first two words should be.

3. Branding. A practice that has really taken hold in the last year or two is including the name of your company or newsletter/promotion in the subject line, usually at the beginning and enclosed in brackets. e.g. [XDXY eMarketing] 8 Tips to write ‘eye-catching’ subject line. This practice reinforces the from line, ensuring recipients that it’s coming from a trusted source.

4. Trigger words. The certain words or types of words, by themselves, trigger response as much as or more than subject-line length. Being punchy is *often* important to the art of writing subject lines, but including the right words from start to finish is more integral.

5. Keep it short. In general, shorter subject lines are associated with better email performance, as determined by opens and clicks. In its 2007 Email Benchmark Guide, MarketingSherpa concludes, “When it comes to subject lines, shorter is better. It’s as close to a universal rule of the Internet that simple messages that can be instantly digested are the best way to take advantage of our short digital attention span.”

6. Analysis and keep improving. Subject lines are the easiest component of email marketing to improve. Split your list in half, thirds or even quarters and test a different type of subject line in each split. A key is to test types of subject lines so that you can carry the learning into future distributions.

7. Don’t Get Filtered. DO NOT cross the line your subject line may trigger a spam filter. Use SPAM content checker, and sent it to your major personal email account as testing.

8. Proofread. If you are asking someone else to do work for you, take the time to make your message look professional. While your spell checker won’t catch every mistake, at the very least it will catch a few typos. If you are sending a message that will be read by someone higher up on the chain of command (a superior or professor, for instance), or if you’re about to mass-mail dozens or thousands of people, take an extra minute or two before you hit “send”. Show a draft to a close associate, in order to see whether it actually makes sense.

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