Home > Email Marketing > 8 Tips to write ‘eye-catching’ subject line

8 Tips to write ‘eye-catching’ subject line

May 20th, 2009 by XDXY eMarketing

Write a attractive subject line to drive recipients to open and read your email is the 1st and most important step, which some of the companies still not master it yet. Here are some Tips regarding how to write ‘eye-catching’ subject line to improve your open-rate and generated more profit from it.

1. Personalize. Personalized subject lines always attractive than normal email subject lines. Put the first name and following a great offer always be a wise choice like: ‘Jacob, We have 50% off for you today’, or ‘Jacob, Here is your Tech solution doc’. People always sensitive about their name even more then offer.

2. Show value. Sherpa’s top subject-line performers showed that pushing the value of a particular newsletter in the first two words was optimal. I recommend having your subject line writer focus on what *exactly* those first two words should be.

3. Branding. A practice that has really taken hold in the last year or two is including the name of your company or newsletter/promotion in the subject line, usually at the beginning and enclosed in brackets. e.g. [XDXY eMarketing] 8 Tips to write ‘eye-catching’ subject line. This practice reinforces the from line, ensuring recipients that it’s coming from a trusted source.

4. Trigger words. The certain words or types of words, by themselves, trigger response as much as or more than subject-line length. Being punchy is *often* important to the art of writing subject lines, but including the right words from start to finish is more integral.

5. Keep it short. In general, shorter subject lines are associated with better email performance, as determined by opens and clicks. In its 2007 Email Benchmark Guide, MarketingSherpa concludes, “When it comes to subject lines, shorter is better. It’s as close to a universal rule of the Internet that simple messages that can be instantly digested are the best way to take advantage of our short digital attention span.”

6. Analysis and keep improving. Subject lines are the easiest component of email marketing to improve. Split your list in half, thirds or even quarters and test a different type of subject line in each split. A key is to test types of subject lines so that you can carry the learning into future distributions.

7. Don’t Get Filtered. DO NOT cross the line your subject line may trigger a spam filter. Use SPAM content checker, and sent it to your major personal email account as testing.

8. Proofread. If you are asking someone else to do work for you, take the time to make your message look professional. While your spell checker won’t catch every mistake, at the very least it will catch a few typos. If you are sending a message that will be read by someone higher up on the chain of command (a superior or professor, for instance), or if you’re about to mass-mail dozens or thousands of people, take an extra minute or two before you hit “send”. Show a draft to a close associate, in order to see whether it actually makes sense.

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  1. May 20th, 2009 at 17:37 | #1

    nice info, asking permition to save and use at anytime

  2. May 20th, 2009 at 17:48 | #2

    Thanks for your quick reply, and hopes that do helps.

  3. bob
    May 21st, 2009 at 02:35 | #3

    “People always sensitive about their name even more then offer.”

  4. Jason
    May 21st, 2009 at 04:02 | #4


    You need to proofread this article as your #8 states. Its a good article but the grammar and typos are distracting.

  5. May 21st, 2009 at 05:20 | #5

    Interesting post, thank. Also its important to make your subject line less than 50 characters. Offering Tips (e.g. 5 Tips…, 10 Things… etc), also helps to increase readership.

  6. Roslyn
    May 21st, 2009 at 07:13 | #6

    I found your article of interest. I note, however, that you quote proofreading as one of your most important tips (#8). Your document is full of grammatical and spelling errors, which made it hard to read. Ironic, huh?

  7. May 21st, 2009 at 09:11 | #7

    I also found the article interesting. Personally I HATE the mails which include my name in the subject line. To me it screams “Merge field!, merge field!, merge field!” and makes my finger move very rapidly towards the delete button. I do know that I am one among many that receives the newsletter, but to me it is too much merging when the subject line is used to. I am fine with – in the letter – “Dear Bjørn”
    But hey, we are all different.

  8. May 21st, 2009 at 18:29 | #8

    The most arresting emailer I have ever seen not only used my name but referenced a recent product launch that my company had announced a few weeks ealier. Clearly this approach does not scale but it certainly got my attention. We are all bombarded with so much junk these days that any attempt to hide the fact that it’s a mass mailer will surely tend to make it stand out.

  9. May 21st, 2009 at 20:30 | #9

    Thanks for your comments, I will try to improve.

  10. May 21st, 2009 at 20:34 | #10

    Hi Mauco, you are right, please refer to my another article regarding this: http://xdxy.com/how-best-to-display-e-mail-on-a-handheld/

  11. May 21st, 2009 at 20:36 | #11

    @Bjørn Johansen
    Great point, I will consider that.

  12. May 21st, 2009 at 22:17 | #12

    Great information. This works on my subject line to avoid the spam box.

    Great news…

  13. May 22nd, 2009 at 01:00 | #13

    Good content. Helpful notes. Thanks

  14. May 22nd, 2009 at 03:53 | #14

    Excellent pointers! I do not quite agree with personalizing by first name tho. May be it works for people at large.

  15. May 22nd, 2009 at 10:38 | #15

    @Ron Aguilar
    @David Wicks-Lynch
    I’m glad it helps!

  16. May 22nd, 2009 at 10:38 | #16

    @Ujjwal Trivedi
    Thanks for let me know

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    You know so many interesting infomation. You might be very wise. I like such people. Don’t top writing.

  18. June 16th, 2009 at 17:27 | #18

    It’s nice to find a place where you can find such contents, i got this through Liked in and i am a big fan of online networking and marketing, looking forward to more such articles and points

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    Definitely, what a great site and illuminating posts, I will bookmark your website.Best Regards!

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