Home > Email Marketing, Online Marketing > 8 Tips to build effective Landing Page

8 Tips to build effective Landing Page

August 3rd, 2009 by XDXY eMarketing

After you considered email subject, content and call to action button, want to blast your email in your Email Marketing Campaign program, Please keep in mind that you need to build a effective, attractive and high conversions Landing Page, here are some Tips for your reference:

1.  Make sure the landing page content should be highly relevant with your email content. Visit won’t expect a totally different topic after he click the ‘attractive’ call to action button in email.

2. Don’t be too wordy. Use some graphs and appropriate pictures to make the landing page layout more attractive.

3.  Strong Call to Action. You don’t want your visitor just stopped by or bounced from your landing page without any actions. Design a Strong, attractive call to action button as you did in the email. (Large and Red button always good choice)

4.  Put important content in the top of the landing page. visitors always to rush to bounced from your landing page, so put your most valuable content on top spot of the page.

5. Offers. Great offers can bring you more registrations

6. Testimonial or successful story. Show some testimonials or successful story is wildly used when you promote your product in landing page, let your product or customer talk by themselves.

7.  Trust badge or Logo. put all honor and award of this product in the page will drive your visitor put more credit on it.

8.  Be sure your page is easy to load. No Bugs, can be loaded in a second, you don’t want waste your visitors time, won’t you?

Hope above 8 simple Tips could helps you to build your own landing page.

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Email Marketing, Online Marketing

  1. August 4th, 2009 at 14:17 | #1

    email marketing

  2. August 4th, 2009 at 23:09 | #2

    Looks good, I maybe would add a conversion form or contact form.

    As for SEO, depends on how people get to the page, is it a specific page from a magazine ad, then no real SEO needed.

    If you want people to arrive here via a SERP, then yes, a nice mix of Strong and Long-tail keywords would be recommended. The page description should be very targeted and the description, brief.

  3. August 9th, 2009 at 15:44 | #3

    @Andrew
    Thanks Andrew, thanks for suggestion

  4. August 17th, 2009 at 19:04 | #4

    I also believe that a strong landing page should have credible/believable pictures and in excellent quality. Some pictures are too good to be true.

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