7 Tips of Writing Email Marketing Content
Email marketing is one of the best ways to market your product. This type of marketing does not require as much investment, except for time, internet access and a flair for writing good copy.
One of the sure fire ways of succeeding in email marketing is that you are able to write emails that people actually read. At the same time, your methods in email marketing should be safe enough for you to avoid being labeled as spam.
Here are 7 tips to writing effective email marketing emails:
1. Have a catch: All good copies, regardless of use, have hooks. This should be the first couple of line that your recipient reads. Your hook should encapsulate your reason for emailing. A good hook may mean a great reason to email. Likewise, it can encourage your audience to read further or click on a link or two.
2. Follow the catch: A great catch is useless if you will just drop the ball in the end. When you hook your reader, make sure to follow it up with some necessary details. The catch in email marketing makes the reader curious. The follow-up, on the other hand, encourages the reader to decide: Will I click on or follow the link? Or will I just delete this message?
3. Be straight to the point: Of course, your email should read nicely. It should flow smoothly, with easily understood words and cohesive sentences. However, it should also be short and sweet. Do not assume that your reader has time to read through several paragraphs. In reality, you only have a few seconds to catch their attention.
4. Say the most important things first: If your spiel has several points, make sure to state the most important ones first. Readers read from top to bottom. They have a tendency to lose interest at some point. By stating your top points first, you may be able to rein in their attention up until the end of email.
5. Organize your email for scan ability: Emails, especially the email marketing kind, often do not get as much attention from its readers. Most of the time, people just scan through and then discard them. As an email marketer, you need to make the most of this by making sure your presentation gets its points across, even when just scanned.
6. Stay away from passive voice sentences: Engage your readers with how you say things. Passive voice sentences focus on how the subject is acted upon. On the other hand, active voice sentences focuses on the subject itself. The active voice is more powerful.
7. Watch your language: In writing for an email marketing email, you should know your audience, and you should write for them. Likewise, emails have a casual nature. Hence, stay away from traditional letter writing, as ell as catchphrases and flowery words. Stay informal but respectful, and get to the point.