6 Tips to Generate Lead via Online Survey
Everybody knows that leverage internet is the most efficient way to do Marketing. And the most important thing of doing online marketing for company is generate more Leads.
Here are 6 tips of how to use online survey to generate more leads:
1. Questions. Define the criteria of being a lead for your company. Interest? Time frame? (Budget?). You need to build the online survey questions base on the result you want to get from potential customer.
2. Build Online Survey. Since you have fully prepared the questions you want to ask. Put them together and build a survey with your company’s logo and masthead banner. and please DO include the lead related questions in your Survey.
3. Thank you page. You need to prepare Thank you page not only to thank the people who take the online survey but lead them to the link you want them to after they click the submit button.
4. Post your online survey. Post your survey to the place who people may highly interest. e.g. Linkedin Group, Facebook, or even blast a batch of email to reach the potential customer. The more related people or people who have the same interest the more leads may be generated by this survey.
5. Offer. Not everyone has an interest in taking themselves out of their comfort zone, especially you ask detail questions in survey. If you still want to get response from them, GIVE THEM A REASON! Offer is always needed. from white paper download to gift with company’s logo depends the target audience.
6. Follow up. After your online survey campaign finished, please do review the responses and do the follow up action not only for positive lead response, but for all people who responded. you can call them to make a official thanks or confirm the contact information to deliver gift, some leads hiding in there, believe me.
Good luck to generate more leads via online survey
Thanks Jacob,
Really good stuff. Some of the items are realy good ideas to boost the roi of a survey.
Does anybody know a good online software to manage online surveys?
Thanks
Ernesto Ferreira
http://www.e-goi.com
This is very good. It is one of the very things I have wanted to implement into our business to ensure the customer is happy with both the product an service we have given. Also giving us the opportunity to learn what our customer wants from us. thank you for this format to help us follow.
Jim
Thanks Jacob - great info. We have been sending emails to existing customers but the survey idea will also be incorporated and to generate additional leads.
Best, Rick
Thanks Jacob - great info. We have been sending weekly emails to existing customers but the survey idea will also be incorporated and to generate additional leads.
Best, Rick
Thanks Jacob - great info. We have been sending weekly emails to existing customers but the survey idea will also be incorporated and to generate additional leads.
Best, Rick
Great. Very interesting and will definitely be implementing these tips in future.
very interesting and informative! thank you, i will keep “reading” and watching!
@Rick Triola
Hi Rick.
I can show you a survey that we did that received a very strong response.
Let me know if you would like to see it.
Mike
The simplest things that many of us overlook. Great perspective on implementing surveys properly. Thanks Jacob!
Peter
http://www.retirenation.net
Mike: I am interested in seeing the questions you asked in your survey. Also, who was the audience?@Mike Deutsch
Thanks,
Very good post. What should be the conversion rate from this way?
Thanks,
HK
Hi Mike
I would also like to see that survey please. It would be very helpful at the moment.
Thanks
Mo
Nice article. Surveys are one of the good sources of lead generation.
Thanks,
tina
http://erpdeals.com
Hi Jacob,
Thanks for sharing such a nice info.
regards
Azy
Jacob - I’ve been using post-sale survey’s for many years, but you reminded me that it needs to be updated, thanks!
Great tips. I would consider a few more:
A) Keep your survey short. Survey fatigue hits a lot of people. If you let everyone in the company submit their top 20 questions, you are going to get a lot of “abandoned” survey forms.
B) Track survey answers against the information you already have on your customers / leads. You should be using this information again.
C) If someone asks for more information, you need to follow-up IMMEDIATELY. You can not wait for a weekly download - you should have automatically triggered email and phone follow-ups for anyone who is now a lead. Some interesting research on how long you have to follow-up is here:
http://www.leadresponsemanagement.org/mit_study
Hi Jacob,
Good tips. We actually run survey campaign for clients and for ourselves internally for lead generation. It’s a nice way to reach out to unknown prospects and learn something about them. Their answers will not only provide you with valuable information but you should turn that knowledge into intelligent nurturing if it looks to be a win-win relationship. You can reach out to these folks in a very personalized manner with more direct marketing approaches.
Surveys have also been a nice tool to validate your marketing message or solution points to your audience to see if you are hitting the real pain points.
Thanks for the info!
@Ernesto
I use Survey Monkey - professional edition.
Jacob, good info. May I add two more. Proof read before you send your survey off. Have someone else read the survey to make certain your are asking what you think you are asking. Also make certain you have no grammatical or spelling errors. Nothing kills credibility like typos.
Jacob, cheers to you. Thanks for sharing this information. Many readers gained more knowledge with your tips. More power and keep it up.
-richard
Jacob,great info,i am new in this field and it will help me allot.you are clear many confuse things.Carry on your great input