5 Tips to start Database Marketing
People knows the importance of eMarketing. They built website, started Email Marketing program, tried to use SNS to broadcast their messeage. What behind all of these as a base? Database! Yes! we need database to telling us who visit our website, who should we blast email to, who should we be the friend in SNS.
Here are some tips share with you about how to start Database Marketing.
Build your own list, Don’t BUY! It will be a s a tough period at start, but it’s much better then buy a list. You can collect your protential customer from your website, from your subscriber list, from your SNS platform friends. because all of those people are the one who may care about you and your products. Don’t buy list and send spam email to them.
Contact. The most important field in your database. If you are doing business with people, get their contact information, and keep them in touch (by email, phone calls, direct mail…), turn them into your loyalty customer.
Company. If you are B2B company, collect potential customer’s company information will help you to track and find new business opportunity.
Transaction. Your database need to log all the transaction for each contact and company. Their action like website visit, seminar attend, email sent history should all in your database for the future analysis
Analysis. When you get all the data you need, analyse your data base on some modeling method to figure out who has the most potential to buy your product, and put your limited marketing budget to target those people by all means.
Those are some basic tips to start your Database Marketing. Enjoy!
For building a list of a high quality, I would suggest Pontiflex.com - the transparent Cost-Per-Lead marketplace.
I have had success with Walter Karl Interactive - they have transparent networks, as well - both btb and btc and generate very high quality leads.
Thanks for your tips.A good start to think about database marketing.
I would suggest that you have someone proof read your copy before you send it out. It has several spelling mistakes and generally poor English grammar. Hard to take the tips seriously with so many mistakes. I’m sure you know what you’re talking about, but the mistakes make is hard to read. Good luck!
Nice Tips. Thanks for sharing it.
Thanks for writing, I very much enjoyed reading your most recent post. I think you should post more often, you evidently have talent for blogging!
“but the mistakes make IS hard to read”? People in glass houses. Thanks for the tips. Very useful. We have been thinking along the same lines of building VS. buying lists.