Home > Social Media > 5 Tips to Measure Social Media Marketing Performance

5 Tips to Measure Social Media Marketing Performance

December 21st, 2009 by XDXY eMarketing

Social Media is becoming one of the most important online marketing tactic. More and more companies jump into social network marketing field to promote their brand or product, and they brought huge amount of marketing dollar in as well.  Since all marketing investment need to be evaluated returns, the question comes up: how to measure the performance of social media marketing?

I would like to share some tips about social media marketing performance measuring:

1. Impression. It’s not as easy as banner Ad to figure how many times of your page have been impressed, but you can still consider below points as performance evaluating:

  • How many Social Networking platform you registered accounts?
  • How many connections/followers you have?
  • How many groups you joined as member?
  • How many discussions you participated?

social_media_performance

2. Traffic. One major purpose of social media marketing is to drive traffic to website, it’s all free and can be tracked clearly. If you are selling advertise on your website as well, use CPM (Cost per Mil) to calculate the ROI of social media performance.

3. Shares. People on social network platform do love to share their ideas and links with friends. They submit website links & content to major platforms, when they think either interesting or informative. It’s been called ‘word of mouth online’. So consider below 2 points on social media marketing shares:

  • How many of your website / pages have been submit to digg, StumbleUpon, etc..?
  • How many of your company name or product name has been mentioned over twitter, facebook, Linkedin?

4. Contacts acquisition. Acquire new contacts is one of most important thing for online marketing. The normal way is like: ‘subscription box’, ‘ask opt-in in online survey’ or ‘list buy’, and you can also leverage social media marketing to acquire new contacts. People come to social network platform is intend to make friends, so be friends with them, influence them in each update, convert them as your client. How many contacts you acquired from social platform is critical factor to measure social media marketing performance.

5. Revenue contribution. Check how much revenue the social media contribute is the most direct way to evaluate social media marketing performance.  Embed tracking code for all the social network post links (hide them by short URL service, like TinyURL if you want). If you sell products online, it’s not hard to track how much social media contribute.

How’s your Social Media Marketing performance so far?

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Social Media

  1. December 21st, 2009 at 22:33 | #1

    I certainly think that social networking tagging sites like StumpleUpon and Digg can be extremely useful, and tend to be underused in traditional SEO.

  2. December 21st, 2009 at 22:34 | #2

    I certainly think that social networking tagging sites like StumpleUpon and Digg can be extremely useful, and tend to be underused in traditional SEO. AS with all of the above, tracking results is much harder than using the media in the first place, I feel.

  3. December 22nd, 2009 at 14:48 | #3

    Very well explained about social media optimization and how to measure it. I have seen that many people do SMO blindly with out tracking the result there are getting from SMO. But this article can help them a lot.

  4. September 30th, 2010 at 00:08 | #4

    Great article, about SMO, it’s very helpful, in these days, marketing is everything ! Thanks for your tips, keep posting please, I will be following it. Thanks.

  5. December 17th, 2010 at 21:14 | #5

    I am now following your website, I can find everything I want to know over here, thanks a lot for your helping posts.

  6. March 7th, 2011 at 15:54 | #6

    Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard.

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  8. August 3rd, 2011 at 05:34 | #8

    Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

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The attraction is immediate, though neither one of them reveals their true identity to each other. All of that will change, though, at the upcoming royal ball and the introduction of glass slippers.But that锟絪 enough of the story. If you know it, you锟絣l know where it锟絪 going, and you can be sure that the journey is a totally enjoyable one. If you don锟絫 know it, be prepared to laugh and cry.This is a big, lush, colorful film in which mean people get meaner (Cate Blanchett knows exactly how to chew scenery) and nice people get nicer and yes, that twain does meet. Visual effects, involving pumpkins, mice, and wardrobes are excellent, and proof is offered, once again, that there锟絪 always a time and place for a bit of slapstick. This movie is so good that, perhaps to the dismay of Disney, people will forget about the cartoon.Ed Symkus covers movies for More Content Now.CINDERELLAWritten by Chris Weitz; directed by Kenneth BranaghWith Lily James, Cate Blanchett, Richard Madden, Helena Bonham Carter, Derek JacobiRated PG [url=http://coachoutlet.jennrush.com/]coach outlet online[/url]
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