2008 Email Marketing Benchmark Report
I recieved a good report from Experian Market Service today which named ‘The 2009 digital marketer:Benchmark and trend report‘(3.45MB). The chapter of Email Marketing Benchmark realy worth to share with you for your reference.
Bounce rates
Bounce rates decreased in the first quarter of the year and then began to increase steadily. The higher numbers in the latter part of the year might be attributed to an increase in mailings to inactive groups or segments that are not mailed to as frequently during the year.
2008 bounce rates by month
Open rates
Total and unique open rates remained steady throughout the year, and, with the exception of December, open rates did not decrease significantly in the second half of the year as volumes climbed.
2008 total and unique open rates by month
Click rates
After March, total click rates fell one percentage point, with unique rates falling only half a point. The total and unique click rates remained relatively steady throughout the second half of the year, indicating consistent subscriber engagement in commercial e-mails.
Total and unique click rates by month
or you can download the full version of it: ‘The 2009 digital marketer:Benchmark and trend report‘(3.45MB).
Good luck
It’s very useful. Recently,I have started working on ‘Open’ & Click through model and wanted to understand the prospect behavior and marketers success rate.
If possible, I would like to know the authentication of these reports.
Thanks!
Satyajeet Singh
@Satyajeet Singh
I’m glad that helps. The Report from Experian Market Service
Satyajeet, you can download the full report which has additional metrics here: http://www.experianmarketingservices.com/request_2009digitalmarketer.php. All the sourcing is featured in the piece as well.
In addition, a very insightful interview with Ashley Johnston, VP of Marketing for Experian Marketing Services, regarding the findings in this report and the digital marketing landscape overall came out yesterday in Media Life. You can read it here: http://www.medialifemagazine.com/artman2/publish/New_media_23/Ultimate_digital_promise_The_custom_ad.asp
Satyajeet, you can download the full report which has additional metrics here: http://www.experianmarketingservices.com/request_2009digitalmarketer.php. All the sourcing is featured in the piece as well.
In addition, a very insightful interview with Ashley Johnston, VP of Marketing for Experian Marketing Services, regarding the findings in this report and the digital marketing landscape overall came out yesterday in Media Life. You can read it here: http://www.medialifemagazine.com/artman2/publish/New_media_23/Ultimate_digital_promise_The_custom_ad.asp
Thanks a lot for sharing the valuable info on digital marketing!It helps me evaluating my marketing programs.